You’d be surprised how many strategies get this wrong. Learning to think this way changed my life. Let me share this with you, maybe it can change yours. I’ve been writing digital marketing strategies for many years. This is the most basic, fundamental way that I can describe strategic work. When I first tried toContinue reading “Wylie’s Basics of Strategy”
Tag Archives: Ideas That Changed My Life
The Only Meme You Need
Career advice that will help you succeed in any job – in meme speak.
Wylie’s Proposal Maxims
I’ve been conducting digital marketing research in support of our sales team for about six years. This is a shortlist of observations I’ve made over the years that have developed into maxims that I train junior analysts on when they come on board. I thought I’d share them with the community.
Idea: Changing A System
Intervening in a system is temporary because the system will return to equilibrium – you’ve got to concentrate on pulling the levers that change where the equilibrium will land to effect lasting change.
The Digital Ordinary 