You’d be surprised how many strategies get this wrong. Learning to think this way changed my life. Let me share this with you, maybe it can change yours. I’ve been writing digital marketing strategies for many years. This is the most basic, fundamental way that I can describe strategic work. When I first tried toContinue reading “Wylie’s Basics of Strategy”
Category Archives: Ideas That Changed My Life
Idea: Putting Your Fish Into Context
This is an idea that changed my life. Let me share it with you. Have you ever heard the saying “big fish in a little pond?” It’s something people say when someone is the top competitor in a small field of competition. And it’s a very bad position to be in. Let’s break down why.Continue reading “Idea: Putting Your Fish Into Context”
Idea: Victory Is At The Margins
This is an idea that changed my life. Let me share it with you, maybe it will change yours. Among top performers, the margin of victory is usually very narrow There’s a lot of buzz going around this season because NBA games are the most lopsided that they’ve ever been in the league’s history. TheContinue reading “Idea: Victory Is At The Margins”
Idea: Articulate the Unarticulated
This is one of the goals of my content creation and an idea changed my life. Let me share it with you – maybe it will change yours. The Articulated And The Unarticulated You can think of human beings as possessing both an articulated consciousness and an unarticulated consciousness. We do & say things accordingContinue reading “Idea: Articulate the Unarticulated”
Idea: Changing A System
Intervening in a system is temporary because the system will return to equilibrium – you’ve got to concentrate on pulling the levers that change where the equilibrium will land to effect lasting change.
Idea: The Divergent And The Convergent
How can an agency leader keep their team innovative? Harness the power of divergent & convergent thought to drive creativity and team growth.
The Digital Ordinary 